The store is inspired by the whiteness of Canada. The goal is to evoke in the customer a magical white experience right here in Mexico in a contemporary, minimalistic and abstract way. One of the main objectives of the design was to use ordinary materials to create an extraordinary outcome.

The geometry of the store is based on the infinity symbol because, in architecture, there are limitless possibilities to create and inspire. The organic form of the space creates a fluid experience for the customer to move around the store.

The sinuosity of the interiors is even more emphasized by the lighting concept. A large internal window is the fulcrum of the radial system of the store, a cylinder inside which the Brooklyn Round suspension by Panzeri illuminates the group of mannequins emphasizing the circularity of the plant.